A common question I get is “What should I wear for family photos?”. Whether you are taking your photos professionally or just setting up your camera and tripod, what you wear can greatly affect the overall look and feel of your family photos. In this blog post, I share tips for choosing what to wear for your family photos.  We will discuss what colors to wear for family photos, why limiting patterns and big logos is important, and how confidence is key to making your family photos a success.  The goal is to not distract your eye from your family. This family photography style guide to help achieve a classic and timeless style in your family portraits. 

What Colors to Wear for Family Photos?

One of the most important aspects of what you wear is the color choices you make. I highly recommend choosing outfits that follow a more neutral color palette.  Neutral colors are a great way to make your images timeless and beautiful. They compliment all skin tones and don’t take your eye away from you and your family.  When deciding what colors to wear for family photos, it’s important to consider the location and background of your photo shoot. If you are taking photos in a grassy park consider using earthy tones like green and beige to blend well with the surroundings. If you are at a beach and wanted to add a little color to your outfits try a light blue that complements the nature in the background. It’s also important to consider the colors of your home if you plan on displaying your family photos there. Neutral colors like white and gray can easily complement any home decor. Choosing a color scheme for your family photo shoot can help create a cohesive and consistent look. A good place to start is to choose a color palette that has colors that complement one another. You don’t want too many of the same or similar colors. It’s also important to make sure colors don’t clash. 

Limit Patterns and Big Logos 

When it comes to patterns and logos, less is often more. Wearing too many patterns or big logos can be distracting in family photos and take away from the overall aesthetic. Instead, try to stick to solid colors or subtle patterns. This will allow the focus to be on your family and the emotions captured in the photos. A good way to know if a pattern is going to be too distracting is to squint while looking at the outfit. If the pattern stands out when you are squinting it is too distracting. Too many outfits with patterns in your family can clash. Incorporate mostly solids in your outfits, and include patterns only when the majority of outfits are solids, and when patterns are not as distracting.

Start with Mom’s outfit 

Women’s clothing comes in a multitude of designs, colors, and styles, and most times, women are more particular with their clothing than men. Having this as a foundation for the other outfits makes it easier to choose a color palette and style for your outfits. Start with one outfit, and build on it one by one. 

Confidence is Key 

The most important factor in choosing your outfits is to wear something that you feel comfortable and confident in. You’ll want to choose something that fits you well and makes you feel good about yourself!  It will show in the photos. Especially for kids you will want to make sure they are comfortable, so they don’t get crabby during the shoot. Remember that the goal of family photos is to capture memories that will last a lifetime, so have fun and enjoy the experience!

In conclusion, a family photography style guide can help you achieve the best results in your family photos. By carefully choosing outfits with coordinating neutral colors, solids, or dainty patterns, and comfort in mind you can create a cohesive and consistent look for your family photos. A complimentary look with help to give your family portraits a classic and timeless look you will cherish for years to come.

Baby Holding mom and dads hand and walking during family portraits

Color Palettes for Client Style Guide
Suggestion for what to wear for family photoshoot with blue and pink color palette
Earth tones color palette for family photoshoot
Suggestion for what to wear for family photoshoot with blue and grey color palette
Suggestion for what to wear for family photoshoot with blue and peach color palette
Suggestion for what to wear for family photoshoot with beige and blue color palette

I added some more outfit suggestions to a Pinterest board if you would like to check that out Click Here.

Hey, I’m Sarah Marchwiany! I am a newborn, senior, maternity, and family photographer in Greensboro, NC. I do photoshoots in the North Carolina Triad & Triangle areas including Greensboro, Winston-Salem, High Point, Kernersville, Summerfield, Oak Ridge, Chapel Hill, Durham, Raleigh, and beyond. For more information Click here to visit my photography website.

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